Only the answers you approve
Replies come from wording your business has signed off, so customers get accurate answers in your voice.
DOS ERA — Email Response Automation
Inbound email, answered and routed. Your team still in control.
DOS ERA answers inbound business email with wording you have approved, captures the details your team is always missing, sends each enquiry to the right person and hands over to a human when it matters.
What ERA changes
Faster replies to every enquiry
Fewer missed and forgotten enquiries
Less repetitive admin for the team
The details you need, captured up front
Enquiries routed to the right person
The right staff member notified
Repeat questions answered consistently
Important conversations reach a human
How ERA handles an email
From inbox to the right person, without the wait.
Every inbound email follows the same controlled path. Where a person is needed, ERA stops and hands over rather than guessing.
- 01
Inbound email
A customer, supplier or new enquiry arrives in the business inbox.
- 02
Micah understands the intent
Works out what the sender actually wants: a quote, a booking, an account question or something new.
- 03
Approved response
Replies using wording your business has already approved, in your voice.
- 04
Capture missing details
Asks for the job, site or account information your team needs before it can quote or act.
- 05
Route the enquiry
Sends the conversation to the correct person or team instead of a shared inbox.
- 06
Notify the team
Tells the nominated staff member, so nothing sits unread while a customer waits.
- 07
Human escalation
Hands sensitive, complex or high-value conversations to a person, with the full thread intact.
Human control
System capabilities
Built for real business email, not scripted replies.
Structured detail capture
The information your team always has to ask for is collected in the first exchange, not the fourth.
Sent to the right person
Enquiries reach the person who can act on them, not whoever happens to be watching the inbox.
Nothing repeated back to the customer
Each reply knows what came before, so customers are never asked the same question twice.
Nominated team notifications
The people who need to know are told, with enough context to act without reading the whole thread.
Escalation rules you set
You decide what must reach a person — by topic, value, customer or tone — and ERA never crosses that line.
A worked example
A quote request, handled properly.
The difference is not that the email gets a reply. It is that by the time a person opens it, the job is already qualified and the details are already recorded.
See how captured enquiries are organised- 1
A customer emails asking for a quote.
- 2
ERA replies straight away using approved wording, not a generic auto-response.
- 3
It asks for the missing job and site details the estimator always needs.
- 4
The answers are recorded against the customer instead of buried in a thread.
- 5
The right staff member is notified that a quotable job is ready.
- 6
A person takes over to price the work and win it.
Micah and ERA are not two products.
Micah is the communication and intelligence layer. DOS ERA is the system that puts it to work on your inbox, with the routing, capture and escalation rules your business runs on. You do not choose between them.
Learn about MicahNot an email chatbot.
A chatbot answers a question and forgets it. ERA understands the intent behind the email, collects what the business is missing, updates the customer record, tells the right person and knows when to stop and let a human take over.
Business before technology
Approved answers only. Escalation on your terms.
ERA is configured around the emails your business actually receives. It answers only what you have approved it to answer, and every rule about what must reach a person is yours to set.
Price Value Fee
Every implementation is tailored using DOS Price Value Fee based on email volume, workflow complexity, routing requirements and support needs.
The next practical step
Start with the inbox that is costing you the most.
Tell DOS which enquiries keep slipping through email. We will shape the simplest useful response system around them.